Clippity-clipp-clipp, fellow nerds!
This is Vixus, the weekly brief covering cool things happening in mediatech, from generative Ai to VR and beyond.
Microsoft, time to bring back Clippy! ChatClippy.
Although AI is all the rage nowadays, there’s another technological miracle that’s been bubbling for decades.
It got its start in the 1960s (similar to AI). And by the 1970s, it was already in military use.
And now *it* might also get its chance to enter the big boys league and “change the world.”
Numerous big-tech players have been dabbling in this field for a decade now. Facebook is betting so hard on it; it became Meta.
Microsoft has been developing its HoloLens for ages. There are also HTC, HP, Sony, and Chinese no-name brands.
(XR - extended reality, combination of AR & VR)
And it will have a B.I.G. impact on the evolution of the VR space.
Because there are a couple of things they’ll do differently.
Others are making sets for gamers. Yes, they offer productivity tools, and the sets can be used for work.
But it isn’t built for that. Not their key focus. And the ecosystem isn’t that great for these use cases.
Apple, however, is making it for designers and engineers. Who can use it to make their everyday work easier.
They want those designers and engineers to get a grip on this technology. And on weekends, when they are 2 beers deep, produce apps and content for VR & AR.
So that when they launch their commercial XR/VR/AR glasses, they already have a supporting ecosystem.
Imagine Apple launching iPhone in 2007 with an app store that’s already full of useful apps. Not just peeing in the toilet bowl or virtual lighter apps.
It can display the participant’s facial expressions, and it will mirror your face on the external screen so that when you sit at a cafe, you won’t look like an idiot.
This will be an “office must-have” for remote workers.
(Makes you wonder whether they are soo keen on developing it because their workers don’t want to return to the office)
If you want some feature p*rn, go read here.
The price is rumored to be at least $3000. But for a true Apple fan, that’s nothing.
Apple knows how to create cultural impact, manipulate society, design impactful products and create supporting ecosystems.
And they simply have a tendency to make things, that everyone else has been sloppily puzzling on, work. Examples: iPod, iPad, iPhone.
They should fix the US healthcare system next. As a contractor or something.
Wof-wof, my dog
As someone who is also studying computer science, I can vouch for that. ChatGPT is an amazing teacher.
Not only can you ask it to debug the code. But it can also explain to you why things are the way they are.
Yes and no. Can't imagine Chevrolet or Budweiser running ads with MrBeast though. But one thing is for sure, "creator advertising" is just getting started.
Last week we wrote about how Sherlock Holmes is now copyright free.
And as the creator economy is booming, everyone can and will create "creations" starring Sherlock.
Well, over the weekend, we got together with our friend ChatGPT and asked it to write a 1000-world Sherlock Holmes mystery.
If you want to know what happened and how did it perform, go read from this post
Keep it real, my liege. (That's me greeting you)
-----------------------------------------See ya next week------------------------------------------