November 29, 2022

Intel making a major leap in fighting with deepfake AI videos

The problem with deepfakes is that they take ages to analyze, which in time of a crisis, can overthrow governments. Intel has made a major leap in this field.

The challenges of the deepfake world

The deepfake Tom Cruise is a global TikTok phenomenon with over 3.6 million followers on the platform.

The guy behind them is a celebrity himself by now.

Making videos together with Paris Hilton, doing brand sponsorships, attending movie premieres, etc.

But although it's still all fun and games, deepfakes could be used for severe misinformation campaigns.

In the Ukraine war, Russians are constantly using deepfakes to undermine the credibility of Ukrainan leadership.

And the first coup supported by a deepfake misinformation campaign isn't far away.

Especially in areas where fact-checking and information diversity are a problem.

There are many startups working on solving this problem.

And Intel just jumped ahead a major leap.

They launched a deepfake detector that analyzes blood flow in video pixels to return results in milliseconds with 96% accuracy.

Because the big problem with existing deepfake credibility checkers is that they take hours to analyze.

But in critical situations, people solely have seconds and minutes, not hours.

Of course, the most evil-minded deep fake developers probably are already trying to hack it, adding blood circuits to the deepfakes.

But this battle is the battle of decades.

It's all about compounding small technological advancements.

Sometimes is one side ahead, then another.

Let's hope the good guys win.

Vixus is a mediatech content hub covering stories from generative AI to VR and beyond.

Liked this story?

Subscribe for our weekly 5-minute brief and get more stories like these straight into your inbox.